BRIEF (The Ask):We want to create an anti-racism campaign to spread the message that racism is not welcome in our shop, while highlighting all the different countries from which our products and ingredients originate. This should be easily executable. Think of where your work could live: on the Instagram page, or even within the cafe.
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The Answer: To celebrate the diverse countries their ingredients come from, we created an anti-racism social media campaign for their Instagram account, using the pictures from their Instagram.
Through the lens of the café’s name Pangea, also referring to the ancient supercontinent that once held all countries together, our campaign shows that just as the continents were once connected, we should be as well - respecting every ingredient, culture, and person.
